Bách Buquen, born March 2, 2006, is a French influencer and model of French-Vietnamese descent. He rose to global fame in 2024 through a series of viral TikTok videos showing him applying makeup in public spaces in Paris.
Bloomberg reported that his brand sponsorship deals alone earned him roughly half a million dollars in 2025.
Who is Bách Buquen?
Bách Buquen is a French TikTok creator and model best known for his public makeup videos, which drew tens of millions of views and sparked a wide conversation about male self-expression. His mission, stated repeatedly in interviews, is to “normalize makeup for men.”
Born and raised in Paris, Bách grew up in a mixed French and Vietnamese household. His mother is a former actress, and his background in ballet, rugby, and calisthenics gave him an athletic presence that set his content apart.
By December 2024, he had built more than eight million followers on TikTok and over four and a half million on Instagram. He relocated to New York City at the start of 2025 to pursue larger opportunities in fashion and beauty.
His first TikTok video, a collage post, went up on October 22, 2021.
Early Life of Bách Buquen
Bách Buquen grew up in the 6th arrondissement of Paris, one of the French capital’s most historic neighborhoods. He still calls it his favorite part of the city, though he now lives in New York.
His household blended French and Vietnamese cultures. His mother, who is of Vietnamese origin, worked as an actress and introduced him to fashion and performance from an early age.
His father is also of French-Vietnamese background, though no further details about his profession have been made public. Bách has not confirmed whether he has any siblings.
His interest in makeup started in middle school when he used his mother’s concealer to cover blemishes before school each morning.
Bách Buquen Age
Bách Buquen is 20 years old as of June 28, 2026, born on March 2, 2006.
His zodiac sign is Pisces.
At 20, he had already covered the Cannes Film Festival as a guest of L’Oréal in May 2026, attracting global media attention.
Bách Buquen Ethnicity and Nationality
Bách Buquen holds French nationality and was born in Paris, France.
He is of French-Vietnamese descent. His mother is Vietnamese and his father is of mixed French and Vietnamese heritage.
This multicultural background shaped both his name and his identity, and he has spoken in interviews about staying connected to his Vietnamese roots.
Bách Buquen Height and Weight
Bách Buquen stands at approximately 5 feet 8 inches (1.73 meters) tall, as reported by Elle magazine.
His weight has not been publicly confirmed.
Despite standing shorter than typical male modeling standards, he has walked runways and fronted global campaigns through sheer demand from major fashion houses.
Bách Buquen Career
Bách Buquen launched his TikTok account in October 2021 and began posting dance videos, calisthenics content, and “Get Ready With Me” clips. His background in ballet and rugby gave his early content a physical edge that stood out.
For the first few years, his following grew steadily. By 2023, he was building a recognizable presence on the platform.
In the summer of 2024, everything shifted when he posted six TikTok videos of himself applying makeup in public locations across Paris, including the historic Gare Saint-Lazare station.
The Viral Makeup Videos
The clips captured passersby reacting in real time as Bách applied foundation, blush, eyeliner, and gloss in full public view. His caption was simple: “Normalizing makeup for men.”
Those videos garnered roughly 44 million combined views. The response was immediate and global, pushing him from mid-tier creator to international figure within weeks.
V Magazine described his image as representing “a new kind of masculinity.” Bloomberg featured him in a 2025 profile, noting that his “hyper-masc image” helped his message reach audiences that other male beauty influencers had not.
Brand Campaigns and Runway Work
The viral moment opened doors to the fashion and beauty industry. Bách signed campaigns with MAC Cosmetics, L’Oréal, Charlotte Tilbury, Armani, Hugo Boss, Anastasia Beverly Hills, and Jacquemus.
In March 2025, he appeared in Dsquared2’s Icon New Generation SS25 campaign. He also walked the runway for Dsquared2’s Fall/Winter 2025 show and later appeared at a Balenciaga show.
He attended Calvin Klein in New York, Gucci in Milan, and Jacquemus in Paris during the 2024 and 2025 fashion week seasons. His Esquire Vietnam cover shoot in May 2026 was photographed at a Vietnamese restaurant in Manhattan.
Cannes Film Festival 2026
In May 2026, Bách attended the Cannes Film Festival as an invited guest of L’Oréal. He wore a black velvet suit with gold and red floral embroidery to a screening on May 14, 2026.
His 24-hour “day in Cannes” video reached 74.5 million views on Instagram alone. That made it one of the most-watched pieces of content from the entire festival.
It marked his second appearance at Cannes and his most high-profile public moment to date.
Bách Buquen Brand Endorsements
Bách Buquen works with some of the biggest names in beauty and fashion. His confirmed partnerships include MAC Cosmetics, L’Oréal, Charlotte Tilbury, Armani, Hugo Boss, Anastasia Beverly Hills, Jacquemus, and Dsquared2.
Bloomberg reported in late 2025 that his sponsorship deals earned him approximately $500,000 in that year alone.
He approaches collaborations selectively. In his Esquire Vietnam interview, he said he chooses partners based on whether a brand will grow alongside him, not just use his image for views.
Bách Buquen Net Worth
Bách Buquen’s net worth is not publicly confirmed. His income comes from brand sponsorship deals, modeling campaigns, runway work, and social media content.
Bloomberg confirmed his 2025 sponsorship earnings reached roughly half a million dollars. His total financial picture, including assets and investments, has not been disclosed.
Given his rapid rise and growing list of major brand clients, his earnings continue to grow year over year.
Bách Buquen Girlfriend
Bách Buquen reportedly dated model Clarice Cazauran through late 2024 and early 2025. The two attended Milan Fashion Week together in February 2025.
In April 2025, the couple reportedly announced they were taking a break, citing long-distance as a factor. As of June 2026, his relationship status has not been publicly confirmed.
Bách Buquen Social Media
Bách is most active on TikTok, where he posts under @bachbuquen. His content includes makeup videos, fashion content, and lifestyle clips.
On Instagram, he posts under @bachbuquen, sharing modeling photos, brand campaigns, and personal updates from his life in New York and on the road.
His TikTok content has accumulated hundreds of millions of total views since 2021.
Frequently Asked Questions
What is Bách Buquen’s net worth?
Bách Buquen’s exact net worth is not publicly confirmed. Bloomberg reported his brand sponsorship deals earned him roughly $500,000 in 2025.
How old is Bách Buquen?
Bách Buquen is 20 years old as of June 28, 2026, born on March 2, 2006, in Paris, France.
What team does Bách Buquen play for?
Bách Buquen is not a professional athlete. He is a French influencer and model known for his makeup content on TikTok.
What is Bách Buquen’s height?
Bách Buquen stands at approximately 5 feet 8 inches (1.73 meters) tall, per Elle magazine.
Who is Bách Buquen dating?
Bách reportedly dated model Clarice Cazauran through early 2025. As of June 2026, his current relationship status has not been confirmed publicly.
What awards has Bách Buquen won?
No formal awards have been publicly confirmed for Bách Buquen. He received widespread recognition from publications including Bloomberg, V Magazine, and Esquire Vietnam in 2025 and 2026.
The Bottom Line
Bách Buquen’s public makeup videos at Gare Saint-Lazare in the summer of 2024 drew roughly 44 million views and launched him from emerging TikTok creator to international modeling figure within weeks.
He grew up training in ballet for seven years and playing rugby at the same time, a combination he has described in interviews as his first lesson in moving between contrasting worlds.
In May 2026, he attended the Cannes Film Festival as a L’Oréal guest and his 24-hour video from the event reached 74.5 million Instagram views. We hope you enjoyed reading about Bách Buquen. Feel free to share your thoughts in the comments below!
