Natalie Roush is an American model, content creator, and automotive enthusiast born on April 9, 1995, in North Dakota, USA.
She first gained attention through Instagram in late 2014 and has since built a loyal following across multiple platforms.
Her unique blend of lifestyle modeling and car culture content has made her one of the most recognizable digital creators in her niche.
Who is Natalie Roush?
Natalie Roush is a multi-platform content creator who has carved out a distinct space at the intersection of fashion, automotive culture, and digital entertainment.
She manages several social media accounts, each dedicated to a different passion, from lifestyle modeling to car builds and gaming.
Her journey began with a simple Instagram account and grew into a full digital brand. She launched her own merchandise line called Roush Garage, available through her official store at roushwear.com.
Additionally, she produced and starred in the automotive calendar project Calendar 2021: Roushgarage, which is listed on her IMDb profile.
That creative project reflected how seriously she takes her automotive brand identity. Natalie has become a pioneer for women in car culture.
Few female creators have managed to build audiences in both modeling and the traditionally male-dominated automotive space. Her ability to connect authentically with fans across both worlds is what sets her apart.
Early Life of Natalie Roush
Natalie Roush was born on April 9, 1995, in North Dakota, USA, and later settled in Jacksonville, Florida.
She grew up in a Christian household and developed an early passion for both fashion and cars.
Her family life remains largely private, though she has a younger brother whose name she has not publicly shared.
She began showing interest in modeling and photography from a young age. Her early years in Florida gave her access to car culture events and enthusiast communities that would later define her content.
Natalie Roush Age
Natalie Roush is 31 years old as of 2026, born on April 9, 1995. She remains highly active across her platforms and continues to grow her brand year over year.
Natalie Roush Ethnicity and Nationality
Natalie Roush is American by nationality and is of Caucasian ethnicity. Some sources indicate she has Italian ancestry on her family’s side. She was born and raised in the United States and currently lives in Florida.
Natalie Roush Height and Weight
Natalie Roush stands 5 feet 6 inches tall, which is approximately 1.68 meters. Her height is confirmed by her IMDb profile.
She weighs approximately 55 to 56 kilograms, which is around 121 to 123 pounds. Her physical presence complements her on-camera work well.
Various sources note her measurements as approximately 34-25-35, reflecting her athletic and toned build.
She has long, naturally light brown hair and hazel eyes, and has been open about wearing glasses due to myopia.
Natalie Roush Education
Natalie completed her primary and secondary schooling in the United States, graduating from high school around 2013.
Specific details about higher education have not been publicly confirmed. Before transitioning into full-time content creation, she reportedly worked as a barista while modeling part-time for local boutiques.
That hands-on start gave her a grounded perspective on building a brand from scratch. Her real education came through years of self-teaching in digital content creation, video production, and automotive mechanics.
Each car build she documented became a lesson in both engineering and storytelling. That self-directed learning has been central to her growing authority in the automotive content space.
Natalie Roush Career
From Instagram to a Digital Empire
Natalie Roush launched her Instagram account in December 2014, initially sharing lingerie modeling photos and glamour selfies.
She grew steadily, reaching 100,000 followers by around 2017 and crossing one million followers by 2019.
Her main account, @natalieroush, has grown to over 1.4 million followers as of 2024. Her relatable style and consistent posting built a deeply engaged audience from the start.
She also runs a dedicated automotive Instagram account under the handle @vdubchubrub, focused entirely on car culture content.
A separate gaming account, @natalieroushgaming, connects her with the online gaming community. This multi-account strategy allowed her to serve distinct audiences without diluting her core identity.
Building the Roush Garage Brand
Natalie expanded into automotive content on YouTube, where her channel has grown to approximately 225,000 subscribers and over 6.5 million total views.
Her channel focuses on long-form car build series, including a recreation of the Suki Honda S2000 from the Fast and Furious franchise, complete with a widebody kit and custom wheel setup.
The automotive content became her defining creative output. She has also documented extensive modifications to BMW M2 models, including exhaust installs and air suspension upgrades.
In 2021, she launched her own merchandise brand, Roush Garage, selling branded apparel and accessories through her official store.
That same year, she produced, wrote, and starred in Calendar 2021: Roushgarage, which earned her official credits on IMDb as an actress, writer, and producer.
Expanding Across Platforms
Natalie has extended her presence to TikTok, where she posts mini vlogs and lifestyle content under the handle @natalieroushh, accumulating hundreds of thousands of followers.
She also streams on Twitch and maintains an Amazon storefront where she curates her favorite products for fans.
Her cross-platform approach has made her one of the more versatile digital creators in her category. She continues to attend major automotive events as both a fan and a brand ambassador.
Her participation in events like Bimmer Invasion LA helped further cement her standing in the car enthusiast community.
Each appearance reinforced her credibility as someone who truly lives the automotive lifestyle rather than just performing it for content.
Natalie Roush Boyfriend
Natalie Roush keeps her romantic life largely private. As of 2026, no confirmed relationship has been publicly announced.
Multiple sources indicate she is currently single, and she has not publicly shared details of any current partner. She has previously been photographed at car events and races alongside friends and fellow enthusiasts.
Earlier sources from around 2017 to 2018 mentioned a boyfriend who shared her passion for cars, but his identity was never publicly confirmed.
She has consistently chosen to keep personal relationships out of the spotlight, focusing instead on her professional brand and content.
Natalie Roush Children
Natalie Roush does not have any children. She has not made any public announcements regarding plans for a family at this time. Her focus remains on her growing content business and automotive projects.
Natalie Roush Net Worth
Natalie Roush’s estimated net worth is approximately $1 million as of 2026. Her income comes from several streams built up over more than a decade of consistent content creation.
Sponsored posts on Instagram reportedly earn her several thousand dollars per placement, given her engagement rate of nearly 5 percent across an audience of over 1.4 million followers.
Her Roush Garage merchandise store adds a direct-to-consumer revenue stream through apparel and branded goods.
YouTube ad revenue from her automotive channel contributes to her earnings, with the channel generating over 6.5 million total views.
Brand partnerships in the automotive and apparel sectors represent another key income source, particularly given her authority in the car enthusiast community.
Her multi-platform presence across Instagram, TikTok, YouTube, and Twitch ensures she is not reliant on any single revenue channel.
Natalie Roush Social Media
Natalie Roush is active across several platforms with a combined following of over 2.5 million users. Her primary Instagram account, @natalieroush, has amassed over 1.4 million followers focused on lifestyle and modeling content.
Her TikTok channel @natalieroushh has hundreds of thousands of followers and growing. On YouTube, she has approximately 225,000 subscribers dedicated to her automotive build content.
She also maintains an automotive-specific Instagram under @vdubchubrub and a gaming-focused account at @natalieroushgaming.
Across all platforms, she keeps a consistent and engaged presence that reflects her varied creative interests.
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The Bottom Line
Natalie Roush has built a genuinely multifaceted digital career that bridges fashion modeling, automotive culture, and content entrepreneurship.
From her early Instagram posts in 2014 to her own merchandise brand and IMDb credits, she has steadily expanded what it means to be a modern influencer.
We hope you enjoyed reading about Natalie Roush. Feel free to share your thoughts in the comments below!
