Scarlett Rose Leithold was born on June 1, 1997, in Los Angeles, California. She is an American fashion model and social media personality best known for her long-running work with the Italian clothing brand Brandy Melville.
Her story begins at an airport when she was just 14 years old, and it has only grown from there.
Who is Scarlett Leithold?
Scarlett Leithold is an American model signed with The Industry Management in Los Angeles.
She has also worked with Next Models Worldwide and Scale Management over the course of her career.
Her tall frame, blonde hair, and blue eyes gave her a look that the fashion world responded to quickly.
She became a recognizable face in youth-focused fashion campaigns before she had even graduated from her teens.
Scarlett rose to wider public attention when singer Justin Bieber shared her photo on his Instagram account in December 2014.
That moment sent her follower count soaring and introduced her to millions of new fans overnight.
She has since built a career that spans brand campaigns, magazine editorial work, and runway appearances.
She is one of the most-followed American fashion models on Instagram, with around 5 million followers on the platform.
Early Life of Scarlett Leithold
Scarlett Rose Leithold grew up between two very different settings. She was born in Los Angeles, California, but her family moved to Butler, Pennsylvania when she was five years old. She moved back to Los Angeles at age eleven.
Her mother, Sharolyn Leithold, works as a nutritionist. Scarlett has two siblings: an older sister named Martine and a younger brother named Wolfgang.
Family has remained a close part of her life even as her career took her across the world.
The mix of city life in LA and quieter years in Pennsylvania shaped a grounded personality that friends and colleagues have noted throughout her career.
Scarlett Leithold Age
Scarlett Leithold is 29 years old as of 2026, born on June 1, 1997. She began her professional modeling career at 15 and has now spent well over a decade in the fashion industry.
Scarlett Leithold Ethnicity and Nationality
Scarlett is American by nationality. She is of mixed European descent, with roots that include Swiss, German, Irish, Dutch, and English ancestry.
That diverse heritage is part of what gives her a versatile look that works across a wide range of campaigns and editorial projects.
Scarlett Leithold Height and Weight
Scarlett Leithold stands 5 feet 9 inches tall, or 1.75 meters. Her weight is approximately 54 kilograms, which is around 119 pounds.
These measurements place her solidly within the range expected by major fashion agencies.
Her body measurements are approximately 32-24-34 inches. She wears a US dress size 2 and a shoe size of 8.5.
Her physical appearance, including her blue eyes and natural blonde hair, has made her a frequently requested face for campaigns aimed at younger audiences.
Scarlett Leithold Education
Scarlett was homeschooled for much of her academic life. After her family returned to Los Angeles when she was eleven, she briefly attended school before her modeling career began to take shape.
Once she signed with her first agency at 15, she continued her education at home. Homeschooling allowed her to travel for shoots and attend castings without falling behind on her studies.
That decision proved important. The flexibility of homeschooling gave her the ability to build her career during the years when most of her peers were sitting in classrooms.
Scarlett Leithold Career
Scarlett’s path into modeling began by accident. At 14, a talent agent from Wilhelmina Models spotted her at an airport and asked if she had ever considered modeling. Her mother handled most of the conversation at the time.
Discovery and Early Signing
She signed with Wilhelmina Models at age 15, making her one of the few teen models to sign with a major professional agency at that age. The first job she booked was a lookbook for Guess.
That early Guess campaign proved she had what the industry was looking for. It opened the door to bigger opportunities and set the foundation for everything that followed.
Her time at Wilhelmina lasted several years. When her contract concluded, she moved to Next Models Worldwide, a step that would lead directly to her most defining association.
Face of Brandy Melville
At around age 15, Scarlett became the face of Brandy Melville, an Italian clothing brand with a massive following among young American women. She credits this partnership with launching her career into a new level of visibility.
Brandy Melville’s “one size fits most” policy drew criticism from body diversity advocates, and that conversation often surrounded Scarlett’s work with the brand.
She has spoken openly about her own experiences with body image pressures in the industry.
The association with Brandy Melville built her a loyal following on social media. She regularly appeared in the brand’s promotional photos and lookbooks, becoming one of its most recognizable faces.
Breakthrough Moment
In December 2014, Justin Bieber posted a photo of Scarlett on his Instagram account. The post introduced her to his enormous global audience overnight.
Her follower count rose dramatically in the days that followed. Scarlett became a name that fashion followers and pop culture fans alike recognized, even among people who had never followed the modeling world before.
That viral moment gave her a platform far larger than what most models build over years of quiet industry work.
Notable Campaigns and Runway
Beyond Brandy Melville, Scarlett’s career has included work across several respected platforms. She appeared in editorial shoots for Grazia Australia and L’Officiel Austria.
She also walked the runway for Moschino in a Halloween-themed fashion show held at Universal Studios.
Shooting for L’Officiel Austria was a standout moment in her career. She has described that project as one of her most exciting professional experiences.
She has also appeared in editorial work for Flaunt Magazine. In 2016, she made a television appearance on Fashion Police, the comedy talk show on E!.
Scarlett Leithold Filmography
| Year | Title | Type |
|---|---|---|
| 2016 | Fashion Police | TV Show |
| TBD | Running to Stand Still | Film |
| TBD | Reneé Rapp: Pretty Girls | Music Video |
Scarlett Leithold Awards and Recognition
She has not publicly received major industry awards in the traditional sense.
Her recognition has come through a different path: commercial reach, follower growth, and the ability to land campaigns with internationally known brands.
She has been featured in Grazia Australia and L’Officiel Austria, two well-regarded fashion publications.
Those editorial placements represent a level of recognition that many models work years to achieve.
Her ability to hold the face of Brandy Melville for years, and to participate in a Moschino runway show, confirms her standing as a model with genuine industry credibility.
Scarlett Leithold Brand Endorsements
Scarlett’s brand associations have included some of the most recognizable names in fashion and retail.
Her first major endorsement was with Guess, which hired her for a lookbook before she was even known publicly.
Her long-running collaboration with Brandy Melville remains her most prominent brand relationship.
She appeared in their lookbooks, Instagram campaigns, and promotional materials for several years.
Beyond fashion brands, Scarlett has used her social media presence to work with various lifestyle and fashion partners.
Her Instagram account, with around 5 million followers, makes her an attractive partner for brands targeting a young, fashion-forward audience.
Scarlett Leithold Boyfriend
Scarlett Leithold keeps her personal life very private. She has not publicly confirmed any relationship as of 2026.
Rumors surfaced in early 2019 when she shared a photo with a man on Instagram, but she did not offer any further comment on it.
The only widely reported story about her romantic life was the brief media attention following Justin Bieber’s 2014 Instagram post.
Reports later confirmed that the two had not actually met in person at that time.
Scarlett Leithold Children
Scarlett Leithold does not have any children, based on publicly available information.
She has not spoken about starting a family and remains focused on her modeling and social media career as of 2026.
Scarlett Leithold Net Worth
Scarlett Leithold’s exact net worth has not been publicly disclosed. Her income comes primarily from modeling contracts, brand endorsements, and sponsored content on social media.
Her work with major brands like Brandy Melville and Guess, combined with editorial campaigns for international magazines, represents a steady stream of professional work.
Models at her level of visibility typically earn significant fees from both campaign work and runway appearances.
Her Instagram account, operating under the handle @scarlett with around 5 million followers, is also a commercial asset. Influencers with that size audience can command meaningful fees per sponsored post.
Scarlett Leithold Social Media
Scarlett is most active on Instagram, where she posts under the handle @scarlett. She has approximately 5 million followers on the platform, making her one of the more-followed American models on the network.
Her Instagram bio lists her with The Industry Management in Los Angeles, Vivien’s Models in Sydney, and Iconic Germany, showing the international reach of her agency relationships.
She is also present on X (formerly Twitter) under the handle @SLeithold, where she built an early following during the height of her Brandy Melville fame.
Her social media presence has been a key part of her career. She has spoken about trying not to let the numbers define her, describing the importance of staying grounded despite the attention that comes with millions of followers.
The Bottom Line
Scarlett Leithold turned a chance airport encounter into a decade-long modeling career with international reach.
She remains one of the most visible American fashion models on social media, with work that spans major brands, global publications, and a runway show for one of fashion’s most recognizable labels.
