Shelby Vanhoy is a popular lifestyle creator and the founder of Pretty in the Pines. She is famous for sharing easy DIY projects and beautiful home decor ideas.
Originally from North Carolina, she helps people make their homes look stylish on a budget. Whether it’s a small apartment or a big house, Shelby inspires her fans to get creative.
Who is Shelby Vanhoy?
Shelby Vanhoy is a well-known American lifestyle content creator, interior designer, and digital entrepreneur. She is the founder of the popular home and lifestyle brand Pretty in the Pines.
Shelby is famous for her “traditional with a twist” design style, which creates beautiful spaces that look expensive but are actually practical and renter-friendly.
She first gained attention while living in New York City, where she showed people how to turn a simple rental apartment into a stylish and elegant home.
Through high-quality videos, DIY tutorials, and vintage-inspired decor ideas, she built a strong online community, and today, millions of followers admire her ability to mix Southern charm with modern design.
She has also partnered with major brands like Samsung and The Home Depot, establishing herself as a trusted and influential voice in the home and lifestyle world.
Where does Shelby Vanhoy live?
Shelby Vanhoy was born on September 27, 1990, in North Carolina, United States. She is American by nationality, and her zodiac sign is Libra.
She spent her childhood in North Carolina, a place that later inspired the name of her blog, Pretty in the Pines. Growing up, Shelby had both creative and scientific interests.
She enjoyed photography, decorating, and artistic projects, but she was also interested in academics. She attended North Carolina State University and graduated in 2012 with a degree in Human Biology.
During college, she was a member of the Delta Gamma sorority. Details about her religion and ethnicity are not publicly shared.
Shelby Vanhoy Parents and Siblings
Shelby Vanhoy’s father is Mike Vanhoy, lovingly known as “Bop.” He is now retired and often appears in her videos, helping with home projects and spending time with his grandson.
Shelby shares a close bond with him, and fans enjoy seeing their sweet family moments. Information about her mother’s name and profession is not publicly available.
Shelby has also kept details about her siblings private, including their names and careers, choosing to focus her public platform mainly on her work and family life.
Shelby Vanhoy Age / Birthday
As of 2026, Shelby Vanhoy is 35 years old. At this stage of her life, she has already achieved remarkable success as a lifestyle creator, interior designer, and digital entrepreneur.
She built her brand, Pretty in the Pines, from the ground up and turned it into a widely recognized name in the home design industry.
She has collaborated with major brands and inspired millions through her creative work. Despite her accomplishments, Shelby remains highly focused on her career and continues working passionately to achieve even greater success in the coming years
Shelby Vanhoy Height and Weight
Shelby Vanhoy has not publicly shared details about her height and weight. She prefers to keep personal physical information private and focuses more on her creative work.
She is recognized for her blonde hair and blue eyes, along with her polished and elegant style. Vanhoy has white-toned skin with a charming face and a cute smile, which enhances her personality.
Shelby Vanhoy Career
Scientific Foundations
Shelby graduated in 2012 with a degree in Human Biology. Although she studied science, her college years also helped her develop discipline, creativity, and strong problem-solving skills.
These skills later became very useful in planning complex home renovations and DIY projects.
The Birth of Pretty in the Pines
In 2014, Shelby started her blog, Pretty in the Pines, as a creative outlet. At first, she shared fashion and lifestyle content. Slowly, her focus shifted toward interior design and home decor.
People loved her “traditional with a twist” style because it felt classy yet achievable.
The New York City Era
Her career truly grew when she moved to New York City. Living in a rental apartment inspired her to create renter-friendly DIY ideas.
Through removable wallpaper, molding, and vintage decor, she transformed simple spaces into elegant homes.
Full-Time Entrepreneurship
Today, Shelby is a successful digital entrepreneur. Back in North Carolina, she works on large home renovations and collaborates with big brands like The Home Depot and Samsung.
Shelby Vanhoy Husband and Children
Shelby Vanhoy is married to TJ Roebock. The couple got married in June 2017 in Charleston, South Carolina, in a beautiful ceremony.
TJ often supports Shelby in her renovation projects and appears in her videos. They welcomed their first child, a son named Brooks, in early 2022 while living in New York City.
Brooks frequently appears in family content, especially in sweet “Bop Day” videos with Shelby’s father. In 2025, Shelby welcomed her second child, a baby girl.
Shelby Vanhoy Net Worth
Shelby Vanhoy has not publicly revealed her exact net worth. However, she earns mainly through her lifestyle brand, Pretty in the Pines.
She collaborates with well-known companies such as Samsung and The Home Depot for sponsored projects and brand partnerships.
Additionally, her YouTube channel generates ad revenue from views. Sponsored posts on Instagram, affiliate marketing programs, and other platforms add to her income.
Through smart digital storytelling and interior design expertise, Shelby has turned her passion into a successful business.
Shelby Vanhoy Social Media
Shelby Vanhoy has built a strong online community through her brand Pretty in the Pines.
She has over 790k followers on Instagram, where she shares home makeovers and daily inspiration. On YouTube, she has more than 300k subscribers who enjoy her detailed renovation videos.
She is also active on TikTok and Pinterest, where she shares creative design ideas. Her social media platforms help her connect closely with her loyal audience.
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Final Thoughts
Shelby Vanhoy has turned her love for design into a successful and inspiring career.
From studying biology to becoming a top lifestyle influencer, her journey shows the power of following your passion.
Through creativity, hard work, and authenticity, she has built a trusted brand that inspires homeowners and renters worldwide.
Shelby continues to motivate her audience to create beautiful spaces and meaningful lives.
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